Terms of Service

1. Who we are

Local Lead Closer (“we,” “us,” or the “Service”) is software operated by Noah Rueter, a sole proprietor, that helps solo tradespeople capture inbound customer inquiries and reply faster using AI-drafted messages. The Service is available at localcloser.app.

2. Accepting these terms

By creating an account, sharing your public lead form, or otherwise using the Service, you agree to these Terms of Service and to our Privacy Policy. If you do not agree, do not use the Service.

3. Your account

You must be at least 18 years old and provide accurate information when you sign up. You are responsible for all activity on your account and for keeping your login credentials secure. Authentication is handled by Clerk; you also agree to Clerk’s own terms when you sign in.

4. Plans, billing, and refunds

Local Lead Closer offers three plans:

• Free: Up to 10 leads, basic dashboard, template replies. No payment required.
• Pro: $29.99 per month. Unlocks AI replies, the public lead form, mass SMS campaigns (500/mo), custom CTA labels, lead notification emails, and other Pro features.
• Premium: $79.99 per month. Everything in Pro, plus custom domain, AI voice training, team SMS alerts (up to 4 additional phones), mass SMS campaigns (1,500/mo), and mass email campaigns.

Billing is handled by Stripe. Subscriptions auto-renew monthly until you cancel from the Account page or the Stripe billing portal. You can switch between Pro and Premium at any time, and charges are prorated for the remainder of the current billing period. Cancellation takes effect at the end of the current billing period. You keep your paid access until then.

SMS messages above your monthly cap are not sent automatically. If you need a higher limit, email us and we’ll arrange an overage pack or recommend a tier upgrade. Because the Service is delivered immediately and consumed continuously, we do not generally offer refunds for partial months. If something has clearly gone wrong on our end, email noahrueter@gmail.com and we’ll work it out in good faith.

5. Acceptable use

You agree not to use the Service to:

• Send spam, unsolicited messages, or anything illegal.
• Impersonate another tradesperson or business, or claim work you are not licensed to perform.
• Upload content you don’t have permission to share, including customer photos.
• Try to break, probe, or overload the Service, including by bypassing rate limits.
• Use the AI reply features to generate misleading, harassing, or deceptive messages.

We may suspend or terminate accounts that violate these rules, with or without notice.

6. Your content

You own the leads, messages, photos, and other content you and your customers submit through the Service (“Your Content”). You grant us a limited license to store, process, and display Your Content only as needed to operate the Service for you, for example, saving leads to your dashboard, generating AI replies, and sending you email notifications.

Your customers’ phone numbers and emails belong to your customers. You are responsible for how you contact them and for complying with applicable rules (e.g., the TCPA in the United States and your local equivalents).

7. AI-generated replies and automated messaging

AI-drafted messages are suggestions generated by third-party language models (currently Anthropic’s Claude) based on the lead and conversation details you provide. When you send a drafted reply manually, you are responsible for reviewing it first.

Some optional features — including instant AI text replies and the AI backup reply — send AI-generated messages to your customers automatically, on your behalf, without you reviewing each one before it goes out. These features are off by default. By turning them on and configuring them, you authorize Local Lead Closer to send AI-generated SMS messages to your customers as your business, and you accept responsibility for those messages to the same extent as if you had written and sent them yourself. To support transparency, the first automated message in a conversation includes a brief notice that replies may be sent by an automated assistant.

AI output can be inaccurate, incomplete, or inappropriate, and may state things you would not. We do not guarantee that AI-generated content is accurate, suitable, or free of errors, and to the maximum extent permitted by law we are not liable for the content of any AI-generated message or for any commitment, quote, scheduling, or representation it makes. You are responsible for monitoring your conversations and for every message sent from your account, whether drafted by you or generated automatically.

8. Service availability

We work hard to keep the Service running, but we provide it on an “as is” and “as available” basis without warranties of any kind. We may change, suspend, or discontinue features at any time. Planned and unplanned downtime can happen.

9. Limitation of liability

To the maximum extent permitted by law, Local Lead Closer is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost leads, lost revenue, or lost data. Our total liability for any claim arising out of or related to the Service is capped at the greater of (a) the amount you paid us in the 12 months before the claim, or (b) $100 USD.

10. Your responsibility and indemnification

You are solely responsible for the messages you and your customers send through the Service and for complying with all laws that apply to them — including, in the United States, the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, the Telemarketing Sales Rule, and any state equivalents. You represent that you have obtained any consent required before contacting a person by SMS or email through the Service, and that you keep records of that consent.

When you send SMS or email campaigns, you are the sender, not Local Lead Closer. You are responsible for having a lawful basis and any required consent to contact each recipient. Every campaign email includes your business name, a physical mailing address, and a working one-click unsubscribe link, and we honor unsubscribe requests across your future sends.

You agree to indemnify, defend, and hold harmless Local Lead Closer and Noah Rueter from and against any claims, demands, losses, liabilities, damages, fines, penalties, and costs (including reasonable attorneys’ fees) arising out of or related to: (a) your content or your customers’ content; (b) any message sent through the Service from your account, including AI-generated and automated messages; (c) your violation of these Terms or any applicable law, including the TCPA and CAN-SPAM; or (d) your infringement of any third party’s rights. We may, at our own expense, assume the exclusive defense of any matter subject to indemnification by you, in which case you agree to cooperate with us.

11. Termination

You can cancel your subscription at any time from the Account page. You can delete your account by emailing noahrueter@gmail.com. We may terminate or suspend your access if you breach these terms.

12. Governing law and dispute resolution

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. This governs how the Terms are interpreted regardless of where you live or use the Service.

Informal resolution first. If you have a dispute with us, email noahrueter@gmail.com and give us 30 days to try to resolve it. Most issues can be sorted out this way.

Binding arbitration. If we can’t resolve a dispute informally, you and Local Lead Closer agree to resolve any claim arising out of or relating to these Terms or the Service through final and binding individual arbitration, rather than in court, except that either party may bring an individual claim in small-claims court. Arbitration will be administered by the American Arbitration Association under its Consumer Arbitration Rules.

Class-action waiver. You and Local Lead Closer agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding. The arbitrator may not consolidate more than one person’s claims or preside over any form of a class proceeding.

If the class-action waiver above is found unenforceable as to a particular claim, that claim (and only that claim) will proceed in court rather than arbitration. If any other part of this section is found unenforceable, the rest of it still applies.

13. Changes to these terms

We may update these terms from time to time. If the changes are material, we’ll let you know by email or via an in-app notice. Continuing to use the Service after a change means you accept the new terms.

14. Contact

Questions? Email noahrueter@gmail.com.